Features
The Gaia cash shop releases tons of items, announcements for cash items and cash sales make up a wildly overwhelming majority of website announcements. It is no secret that Gaia strongly pushes cash sales for the website. Free games are neglected, free features that have been promised for years never materialize (although there's now talk of adding a cash element to give it importance), the free loyalty shop caters mostly to cash users because the amount of gold to purchase can only be obtained through bought gold generators, regular gold shop updates are lacking or going up in price, and paw bases have so few items that using cash is the only way to make a fun variety of avatars on that base. To add to this, the free Halloween event that people looked forward to every year had main features that could only be played by using cash power-ups, such as high-powered attacks/heals and winning boss fights. Many are concerned that the Christmas event may turn out similarly as well.
Is Gaia moving in the direction of becoming a pay-to-play website?