Must tell that I got surprised about this new colour and thought that was because of Christmas, then now and thanks to Q&A know that is because one has better chances to get better items because of login constantly.
I like it rather than red is looks happier and somehow unusual for this year epoch.
I was like 'what the hey. i liked red better.'
If it had signified getting better items, then it would have been great. But I didn't get anything new and exciting. If it showed that you'd be signed in 6+ days, then it'd be gold for me every day >C cause i sign in every damn day.
I noticed an increase in item quality/ gold but not a terribly significant one. For instance, instead of 5 to 50 gold range I've been consistently getting in the 250 to 500 range. Fish bait has gone from low tier to high tier grade and increased amounts of tokens. There have been the alien masks and baby outfits and such, but I don't mind those as they have a higher sellback value than amigos and ocean tops.