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6 tips to generate leads using Pinterest - San Diego Small Business
http://www.examiner.com/topic/pinterest. You can start from scratch or if you are using a personal Pinterest account for business, you can now convert it. Pinterest for business has several features that you won't find on a personal account. Take a moment to check it out.

Here are five ways to make your Pinterest marketing worth the effort:

1. Feature your best assets

People browsing Pinterest want to see things that are eye-catching and visually appealing. If these qualities don't describe the images you pin, you might as well not bother pinning them at all. Pin pictures of your products - or other images featured on your website - that are colorful, well-photographed and interesting to the eyes.

2. Give people pictures that include information

Pretty pictures are nice, and obviously popular on Pinterest, but you can do one better by pinning images that actually tell the viewer something. Take, for example, an infographic, or an information-rich visual representation of something that would normally be conveyed as boring text. Statistics regarding the suction power of your vacuum cleaners compared to the competitors just got a lot more interesting.

3. Pin your blog images

Plenty of online businesses don't sell any physical products that can be photographed. This doesn't mean that Pinterest is off-limits to them. You probably pride yourself on the interesting images you source or create to spice up your blog posts, so why not pin them to get more blog readers?

4. Pin photos of happy customers

Still can't think of anything on your site worth pinning? How about pictures of customers you've made very happy? This will stand out from the standard fare on Pinterest and get people wondering: 'What made that gal so darn happy? Maybe I should click the picture to find out.'

5. Create a Pinterest Campaign

One of the fastest ways to create engagement with your followers and potential customers on Pinterest is to create a Pinterest Campaign. "Pin it to Win it" campaigns have been very successful for some B2C and B2B companies. Here is an example of a http://pinterest.com/pin/201817627024400048/





 
 
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