An average website has a sales conversion of 1% to 2%. So it'd be fair to say that on most sites more than 95% of visitors don't buy anything (especially on their first visit). So instead of trying to sell them right away, we should capture leads (emails) instead.
I firmly believe that the best way to sell something is to avoid it at first. You need to let people know you first, earn their trust and then you might try to sell to them.
Sure, this somewhat depends on the industry, but it's true for most businesses.
The formula
This is not the focus of this article, but in a nutshell the formula for making a tons of sales online in this:
Capture emails
Build and develop relationships via regular communication
Add tons of value (way before asking for anything in return)
Repeat step 3 as much as possible
Sell great products
The technique
Nobody just wants to give you their email address. Everything starts with an attractive http://conversionxl.com/value-proposition-examples-how-to-create/
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