Xeiya
I'm surprised that they haven't tried harder to make more money from zOMG over the time it's been going, thought of some really great zOMG-related things that people would really want to to spend money on -they'd only have to make an item once then sit back and watch the money come in. Maybe they could've made some really amazing buddies, dragons or something, that everyone would like and make them more expensive than the usual ones? They'd still be available to people who didn't want to pay real money through the marketplace.
I think pay-to-play areas are a good idea, they could work on new areas in the months/year that the area is exclusive to the people paying for it and when they release the new areas they make those the new pay-to-play areas and make the old ones free for everyone. The pay-to-play users (as well as zOMG cash items) fund the new areas being made which eventually become free to everyone. I'd be more willing to pay to enter new areas first if I knew the money was going back into zOMG.
Maybe they could even do more to promote mini-games in zOMG, like some users play hide-and-seek there, they could promote playing things like that there and sell items to aid them?
I don't see why money from zOMG-related items couldn't go back into updating it, any money from zOMG shouldn't have to support making new Gaia Facebook games -if they're not supporting themselves they're pointless and will go the same way anyway.
I think you're right though, the main attraction (or at least the first attraction) of zOMG is that it's free to play and if it became pay-to-play people would just leave and do something else; if you're gonna pay for an online game you might as well play the best one out there or find something free that is as good. If they made only some areas pay-to-play (and eventually free) like DMS it'd be less of an issue though because most of it is free.
I think that is an excellent idea.
The sales of the Bloodstone Amulet certainly proved to everyone that there's a sufficiently large, existing user base to introduce such a concept, and by leaving the current areas free to play you don't throw up any road blocks to potential new players.
And with any luck, by the time many of them got to the pay-for-play areas, they'd be hooked and more likely to pay than they might have been when they hadn't yet experienced the game.
That is actually a classic Marketing ploy, and I'm kinda surprised that no one at Gaia ever thought of it.
Just goes to show that there's lot's of ways to monetize zOMG! if the will to do so exists.