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We are a boutique equity research and proprietary trading firm specializing in the information technology and infrastructure sectors. Our investment strategy involves an average holding period of six to eighteen months, aiming to outperform market benchmarks with risk-adjusted returns. We achieve this by overweighting sectors we believe will excel and by strategically leveraging the high convexity of derivatives.
While capital preservation is paramount, we employ aggressive trading structures at our discretion, including negative risk parity, to maximize capital appreciation. We mitigate beta and volatility risks through strategic hedging strategies. Our approach is dynamic, involving active portfolio rebalancing to capitalize on opportunities in any market environment.
International remains a huge growth opportunity for SharkNinja and grew a robust 14% year-over-year in the quarter.
But there are two items we have previously called out that impacted this quarter. The first is in our U.K. business, where the shift of Easter-related shipments into Q2 created a Q1 timing issue. Also, we intentionally prioritized North America demand for key launches like Crispi, SLUSHi and Luxe Café in Q4 2024 and Q1 of 2025. As we turn into Q2, we expect these new product launches will accelerate growth, reinforcing our position of strength in the U.K. market.
Second, we mentioned in February that the transition of our Mexico business from a distributor model to a direct market triggers a onetime revenue reversal as we repurchased distributor inventory. This impact landed almost entirely in Q1. So we expect the Mexico business to grow once again for the remainder of the year.
Elsewhere in Latin America, we're growing meaningfully in markets like Chile, Colombia and Central America. Strong and growing relationships with retail partners are just as critical to our international success as they are within the domestic business. In Europe specifically, I'm pleased to say we have recently completed new agreements with most of our major partners to gain considerable additional shelf space ahead of holiday 2025.
Consumers are clamoring for our products. Retailers are committing to us in a bigger way, and we're very enthusiastic about the potential we see all around the globe. The breadth of our three-pillar growth strategy equips SharkNinja with multiple ways to drive towards durable success. This distinction has never been more important than right now with pronounced cross-currents in the macro economy.
Despite the level of uncertainty and shift in consumer sentiment, our product hallmark, performance, quality and value are still resonating. You can see this in our results and retailer data with strong POS trends year-to-date ahead of shipments and a carefully crafted strategy around inventory growth to complement our tariff mitigation plan.
Patraic will walk through the details in a moment, but we feel very good about our inventory position as a key advantage to fuel future growth, and we consider our liquidity and leverage profiles to be excellent.
It's also important to remember just how diversified SharkNinja has become over the last several years. We participate in vast addressable markets across various price points, channels, retailers, demographics, geographies and more. Our strong and growing portfolio of categories and distribution vectors is a huge part of our long-term strategy that also guards against becoming overly dependent on just one or two ways to win.
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But there are two items we have previously called out that impacted this quarter. The first is in our U.K. business, where the shift of Easter-related shipments into Q2 created a Q1 timing issue. Also, we intentionally prioritized North America demand for key launches like Crispi, SLUSHi and Luxe Café in Q4 2024 and Q1 of 2025. As we turn into Q2, we expect these new product launches will accelerate growth, reinforcing our position of strength in the U.K. market.
Second, we mentioned in February that the transition of our Mexico business from a distributor model to a direct market triggers a onetime revenue reversal as we repurchased distributor inventory. This impact landed almost entirely in Q1. So we expect the Mexico business to grow once again for the remainder of the year.
Elsewhere in Latin America, we're growing meaningfully in markets like Chile, Colombia and Central America. Strong and growing relationships with retail partners are just as critical to our international success as they are within the domestic business. In Europe specifically, I'm pleased to say we have recently completed new agreements with most of our major partners to gain considerable additional shelf space ahead of holiday 2025.
Consumers are clamoring for our products. Retailers are committing to us in a bigger way, and we're very enthusiastic about the potential we see all around the globe. The breadth of our three-pillar growth strategy equips SharkNinja with multiple ways to drive towards durable success. This distinction has never been more important than right now with pronounced cross-currents in the macro economy.
Despite the level of uncertainty and shift in consumer sentiment, our product hallmark, performance, quality and value are still resonating. You can see this in our results and retailer data with strong POS trends year-to-date ahead of shipments and a carefully crafted strategy around inventory growth to complement our tariff mitigation plan.
Patraic will walk through the details in a moment, but we feel very good about our inventory position as a key advantage to fuel future growth, and we consider our liquidity and leverage profiles to be excellent.
It's also important to remember just how diversified SharkNinja has become over the last several years. We participate in vast addressable markets across various price points, channels, retailers, demographics, geographies and more. Our strong and growing portfolio of categories and distribution vectors is a huge part of our long-term strategy that also guards against becoming overly dependent on just one or two ways to win.