Today lets learn how to develop the practice and life of your dreams and the life of your dreams, as well. We are going to talk about how to develop an internal marketing person, someone who can help you get out into the community and do big things in your town. One of the things that you want to do is first, if you are going to have somebody doing something for you in the way of marketing, before you delegate, one of the things that we always teach is that you have to get good at it on your own. You can't just hire somebody and have them do it, because if you don't understand it yourself, if you don't understand how to do different parts or segments of the marketing, then it is very difficult to monitor, and track, and manage the success of any type of marketing program that you have in your office.
So it is very, very important that you understand the dynamics of any marketing program or any marketing person you put in place in your office. That is first. So you have to be good at it. You have to come up with the learning curve. You have to develop some level of mastery before you bring somebody on. That is the first issue regarding a marketing person.
The second thing that I talk about with you today would be how to pay that marketing person. Now, the best scenario: if they are purely a marketing person, if they are doing telemarketing, if they are http://www.Burtsteingraeber.com
