People ask me on a daily basis how to do a couple of quick fixes which will make their site appear higher in the search results. The type of people that ask me are usually people who have been doing search engine optimization (SEO) themselves but have not had any great success. This article is for people just starting to do SEO or for people who have been doing it for a long time. The tips are easy to implement and anyone who knows a bit about HTML and SEO will be able make the changes easily.
Those sites that have been around the longest have established themselves as an authority. Even sites that don't have much content or that don't seem to have a purpose can be considered an authority. What they've done is established their growth and linking profiles. They've proven themselves trustworthy by not practicing untrustworthy search engine tactics. The more your site ages, the more trust it gains. But that only applies if you don't practice deceptive search optimization techniques.
Think on it for yourself, and I provide a complete explanation and solution on my website. Not all links back to your website are useful to you. Some might even lose you PageRank - I use the term 'PageRank' deliberately since that is the Google term. There are discussions as to whether Yahoo use Google PageRank or have their own. I don't know, but I do know that if I get a high listing in Google, I also have a high listing in Yahoo and MSN if I keep the same formula.
Every business needs clear goals and you're no different, and you also must know exactly what it is you want your site to do for you. It's true that every business desires to always create marketing leads for their business. What is your plan for accomplishing this? Have you created a marketing plan? The best and simplest approach is to start at the beginning and put one foot in front of the other. Here's just an example, you can begin with PPC marketing, then when you have some success you can move into search engine marketing. Just the way it's important to set new goals, it's also important to know how well you're achieving them.
Small business blog marketing consists of blogging about your business. It definitely is a great tool that you should use to get your business out there and known by others. However, you will need to be patient because it is a long process that will require much of your attention. Just because you have a blog does not mean that someone is going to find it and read it. You are going to have to make it known. If you have a website for your business, you can link your blog to it and that will let the ones that know about your business and business website know about your blog as well.
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