Great content is only as great as how its distributed. If people arent seeing your branding and message,they wont be able to act on it.If people arent engaging with your content, they cant be eased further into the marketing funnel.
Its important for communicators to remember that assets are tools and how you use them will determine their effectiveness. If your news features an eye-catching headline, native advertising is a good route. If you have newsworthy content, issuing a news release would amplify your content to journalists and other media professionals. If you have multiple related pieces and multimedia, a news or picture capsule makes for a great interactive asset that captures audiences attentions for far longer than passive content.
What are some of the key takeaways from the infographic?
If you have newsworthy content issue a news releaseIf you have comparative data make an infographicIf you have a video make a vine or GIF for additional social messagingIf you have multiple related pieces issue a news or picture capsule
Content marketing is proving to be more than just a trend. If you utilize this highly effective method for reaching potential clients and customers, for building brand awareness and loyalty, remember to have a game plan. Content and distribution working together will raise visibility of your message and lead to a desired ROI.
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