Aerlinniel C Robleda
Brandan J Cromartie
Media is media and to be fair if videogames have less impact but take over 40 hours of exposure than 20 second commercials I don't know what happened or how retarded humans became but they have fallen a few notches. The way it works is simple: The adverts have zero effect. Your girlfriends however have 100% effect. I feel when people say this kind of thing they having a chicken and egg dilemma where the question is "Which came first, the advert or the effect?" however the answer is "The effect". Advertisements are always made
in the light of social conceptions. You've said this yourself four times. How is it that the advertisement is driving these people to such extremes but again 40+ hours of exposure to pure violence in a videogame, which is actually interactive violence no less, has zero effect!
That doesn't even make sense. However what does is that your girlfriends and social pressures being played upon in advertisements does work. It's a ******** really where they get paid to prey on your fears but your fears aren't in the adverts they are in the society. You don't want to be thin because you want to wear a specific type of perfume; you want to be thin because boys like thin girls or you feel uncomfortable being fat in a society that thinks you cannot possibly enjoy showering.
Videogames are not about trying to sell a product to someone. Videogames tell you a story. To say that this is remotely comparable to advertising is nonsense. Videogames are not made in the light of social conceptions, they aren't trying to influence you to pursue a certain lifestyle. Adverts do. That is why 40+ hours of playing a videogame (lets say assassins creed) won't make you go around stabbing and killing people, 40+ hours of exposure to advertising will influence the acts of the great majority of people.
Videogames work like all other forms of media selling
an idea. You don't buy perfume from a commercial because it's perfume, you buy it if you were to buy it straight from a commercial, because of what it sells which is usually sexual or sophisticated presence. Videogames themselves are not just story-telling engines but have been noted for being very strong means of spreading a concept and some are even deep enough to consider to be politically and socially powerful vehicles! People undersell videogames and their power but if a book can a story what is a videogame but an interactive book with characters fighting against concepts that we find to imperative? I can think of one ( absolutely terrible, thank god for Gamefly ) game called HyperDimension Neptunia MKII which my friend rented on my account. The game had a strong message of anti-piracy. As a matter of fact most videogames in the RPG section have more real world elements than ever in my opinion; the days of humping and jumping turtles with a dude in red duds and a mustache are long gone... But uh, nevermind, what I mean to say is simple:
No one smart has
ever bought a perfume without smelling it first. Adverts make things known. Society does the rest. Why do you think the strongest form of advertising is word of mouth? As a matter of fact it is pretty much the only form. You should look into this yourself because companies will give fashionable kids free clothing to wear at school. Best advertisement form
ever: Example.
It's also why reputation matters way more than the advert itself. If any product flops it's guaranteed that it got bad reviews from revered reviewers. Hell the entire jobs of conessierurs* and critics
depend on this being
absolutely true.
*Yeah, lazy.
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