A lot of the whole "The Rapture is coming!" thing is a marketing gimmick. Sad but true. Only thing I know is that yesterday people could not drive for /crap/. It wasn't that bad up where I was but where my dad drives he said there was accidents all over, people not following the rules, etc. xD
Someone robbed a cigar store near my house last night o.o I assumed that he thought he was going to be raptured, so he wanted to rob something before he went.
I don't know. Maybe they thought that they would get their looting on early? XD It just seems like the most likely explanation since there's not a whole lot of people robbing stores down here.