- My name is Lukas Fanders and I have been Freelancing for SEO Agencies for the past few years. I am the person that they pay when they need specialized knowledge, like Video ranking and On Page Optimization. I can tell you that I am astonished at the lack of knowledge that 90% of “SEO’s” have. I use the term very loosely because they know more about selling their services to you, than they could ever dream of knowing about ranking your website. Most know a lot about outsourcing backlinks to people in India for a few bucks, but little about the ranking algorithm used in Google. As Google moves more and more towards the technical side of website architecture and away from spam tactics, your website will lose rankings and traffic if you are dealing with this type.