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If you have a business, you should always be on the lookout for new ways to market your products and services. By harnessing the power of Internet video, you can reach a wide audience with a small investment. Keep reading to learn how to run a great video marketing campaign.

Videos can easily be used to explain your products or services to potential customers. Seeing how a product works will help your customers understand how to use your product and why buying from you is preferable to other sellers. So, learning to make videos to explain what you are selling will easily help build your customer base.

Most people will not want to watch videos that are more than 20 minutes long. If you are using the video to perform a demonstration or step-by-step guide, give yourself as much time as possible, even up to 20 minutes, to ensure that you fit everything in. If you are just talking directly with your clients, stay under 10 minutes.

Coming up with the content of your video clip is only part of the big picture. You are also responsible for promoting your own video to gain exposure. How you market your videos is vitally important. Although it's important to create solid content, you should also ensure that people are aware of it.

Remember to add an opt-in mailing list form near your video. People might want more information, and this is a golden opportunity to add them to your list.

You should see if your friends and colleagues would like to get involved as well. For example, you might know someone who has an excellent speaking voice, professional appearance and natural on-camera presence. Having a variety of people in your videos can make them more interesting.

Think about creating a viral video. Viral videos are videos that are shared on social media websites and explode in popularity. Be careful, though. Some people on the Internet can see right through a viral video attempt, and it can end up as a failure. Be creative and make a video that people will actually want to watch. Humor is always a plus.

If your customers keep asking the same questions over and over again, make an FAQ video to address them. It is common to find text FAQs, but videos are even more dynamic. Providing both video answers and a FAQ page allows your customers to choose the option they prefer.

In your video marketing, let the viewer know why it is that you offer the product or service that you do. They can easily see what you offer, but let them know the reason behind it. Open, authentic and candid communication engenders trust, which engages new audience and retains previous buyers.

Try outlining the path of your video. Great videos make it clear early on what will be discussed during the video. Just diving in your content will not help the http://friendfeed.com/vahangouts for your product which you can then show to everyone in future videos.

As you can tell, video marketing is not quite as hard as you might have expected. With the knowledge you learned from this article, you should now know how to use videos to really help get your name out there. Get started and watch your business grow to the size you have always wanted!