Keep social network sites fresh and novel for your readers. Remember, people using social media are always looking for updates. They want to read fresh content and see new videos and pictures. Give them something to keep them happy. Opt for bi-weekly updates.
Your headline is crucial to a good post. Most social networks encourage you to keep your posts short, and if you were to post a long article, chances are no one would take the time to read it. Try posting a link to your article with a good headline that both grabs your readers' attention and explain what the article is about.
Establish your goal for a social media campaign. If you do not know what you hope to achieve with your campaign, you won't know when you have been successful. Are you looking for product awareness, concrete sales, or better customer service? When you can answer these questions, building a strategy is an easier step.
http://www.youtube.com/watch?v=7ScbQDwElBs
