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Discounted rate - What exactly are coupon codes?

You will come across two main kinds of online promotions when shopping. One of them is definitely the "coupon code" also referred to as the "promotional code" and the other is really a "link only" promotion. Either of such options might be offered by online merchants as promotions.

How do you redeem a "linked" coupon or product?

These do not contain an actual coupon code and must be activated with the special link. You receive the discount after clicking this link (that can take you for the online shop) and can acquire the discount when you check out.