Back in June, Samsung announced it was releasing three new models of their Galaxy S4 phone. But those that already bought a Galaxy S4 when it came out two months earlier couldn't just swap out their old hardware for a sturdier chassis or improved camera. Now, Motorola announced a new project that could result in people buying individual upgrades as opposed to completely new phones.
Led by Motorola's Advanced Technology and Projects group, http://motorola-blog.blogspot.co.uk/2013/10/goodbye-sticky-hello-ara.html
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