Avoid using keywords that are of no relevance to your website or product. When you do, web crawler bots may mistake your website as spam and blacklist your site from the search results. On the other hand, be sure to include all relevant keywords on your home page as this is the page you should want your customers to see first.
If you are using images on your site, incorporate your keywords and phrases into image tags and file https://twitter.com/bethyryon your link juice between the two and lower your page rank.
Writing guest blogs on other sites that share the same topic as yours is great, but make sure to include your bio and a link back to your site at the end. In return, most blogs will want to be able to do a post on your blog as well, which is only fair.
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One thing you should do is to keep an eye on the keywords that your competitors are using. There are services that let you track what the competition is doing so you can gather the keywords that are the hottest and use them to promote your business.
While SEO is definitely a complex field, it is also something that a novice can learn and incorporate. These tools can help you to optimize your site by yourself without costly outside help. Who knows? Your site ranking might start improving soon.
