The concept of content marketing is not new, but it has certainly been spreading like wildfire. While the awareness and implementation of content marketing continue to rise, the need for curating content becomes even more apparent.
When you begin any content marketing initiative, you'll quickly realize how difficult it is to churn out incredible content regularly.
How do you solve that conundrum?
The solution is content curation.
What Is Content Curation?
A Day at the Museum 1 by Robert Couse-Baker (Creative Commons)
"Curation" is derived from "curate," or the person in charge of a collection at a museum (among other, earlier meanings). A museum curator's responsibilities include gathering pieces of art that are high quality and relevant to the museum's collection.
That's what thought leaders do with content curation: They gather and organize high-quality content that relates to their target audience, add their unique insights, and put it on display for their audience.
How does content curation fit into a content marketing strategy?
Curating content helps fill the gaps that form when you produce and promote your own high-quality content.
http://www.youtube.com/watch?v=gLr-omcIEhE
Balance: Is the content you curate in balance with the content you create yourself?
Emphasis: Is the content you curate reinforcing your created content?
Variety: Is your curated content coming from a variety of trusted sources?
By keeping balance, emphasis, and variety in mind when curating content, you'll be on track to providing your customers with the content they desire.
Content Curation Tools
You need help to ensure that you're give each piece of curated content the attention that it deserves while keeping balance, emphasis, and variety in mind. The help comes in the form of the tools for discovering and curating content.
Trapit
http://socialkingmaker.com/buy-instagram-followers
