What exactly is the first thing? We've been constantly entertained by the TV industry that was quickly evolving since black and white images first beamed into our living rooms. And since the initial program, firms have been vying for attention with more creative TV ads. TVs are the most pervasive apparatus in the home, which makes television advertising the most popular medium, despite the marketing prices that are infamously high.
For starters, you need to hire an advertising agency. Unless your company is TV you likely don't know what makes television ads tick; you are also not likely to have all the pertinent facts and figures at your finger tips. Advertising agencies make it their company to be aware of the minutiae which make ads work; such as viewership for special routes at particular times. Services don't come cheap, but the price is worth your advertising campaign, if you'd like to get it.
You'll have to hire some professionals, should you not fantasy relinquishing complete control to an agency. For instance, you'll want a manager, actors, cameramen, light technicians plus a script writer. Subsequently there are other pesky details, for example sorting clothing and accessories out and hiring the venue and caterers. It's additionally a great idea to get some input how much to advertise on tv from somebody who understands what is and isn't allowed in an advertisement; all the legal ramifications. You can see the prices escalating (and why most people pick an advertising agency or media buyer, as all this is contained in the fee).
Even when you're are confident enough to write your own script and going to be the star of your ad nearly all of the costs mentioned above still apply.
Then there is the small matter of buying airtime. Prime time ads, which can be anywhere between 23:00 and 18:00 (a lot is contingent on the station), will cost a great deal more than ads during the middle of the day. But you might be suited by mid day time slots, especially if you're targeting the retired age bracket or stay at home moms. Advertising during high profile events, for example sports world cups, will also cost you more than during regular viewing.
Finally, your budget must stretch to multiple screenings. No TV advertising, no matter how well produced, is successful if it's only aired once. Marketing specialists say that people need to see an advertising between five and seven times for it to get their appropriate attention.
TV marketing definitely has its advantages, but the yields will be outweighed by the costs, unless you are able to afford an extended campaign.
