Business is all about communicating. The firms all around us now are a product of ideas that were "conveyed" to specific individuals. A transfer was of thoughts and ideas - that's communicating! The brand identities spread throughout the business landscape have one objective - to communicate the company's nature. If we have to reach our target-audience, then we have to be able to participate in purposeful, successful communication!
Simply put, business is communication and communication is company. Not just communication - but communication that is successful!
In the company world, written communication is as crucial as verbal communication. But a close observation has shown that more executives have lousy business writing abilities which may have accounted for a lot of company failure, fueled serious catastrophe, increased rejection rate of services and products.
Should you need to compose copies for example sales letters, brochures, memos, prospectuses, catalogs, print advertisement copies, press releases, proper addresses, publications, posts, sponsorship letters, letters of arrangement, and so on, you then should have a comprehension of the way to write powerful business communication.
Although particular elements are thought to be necessary when writing company communication that was special (as recorded in the preceeding paragraph), in writing a successful business copy you must be in tune with these essentials:
1. If you are not well grounded in your official company communication language - which of course is English for Nigeria - then attempt to enhance on it by attending extra English Language classes. You cannot than you Knowledge sharing understand, write better sayings. Buy a dictionary. Look up new vocabularies. Learn words and tenses are joined. Pay attention to the news. Read newspapers. All of those will assist you in your improvement effort.
2. Comprehend the intention (or aim) for your correspondence and make that point just. Do not try to flaunt by merging several points that are unrelevant.
3. If what you are writing is over a note-pad office memo to surbodinate or a collegue, don't rush your organization communication. Make sure you commit enough time to proof-read your work. It does pay in the long term. Even when you need to meet with a deadline, read and re-read for correctness sake.
4. Ensure a friendly tone can be used except for cases whereby the company communication is diciplinary in nature and needs such. When writing for business objective, have an image of your receiver in your mind. This affords you the disposition to compose a copy that "empathises".
5. Don't make your company communication a long time. Frequently than not, long company communication usually are not read in full. Active executives may manage to read the very first three paragraphs up while essential purposes are lost in the epistle! Except for some technical products or if requested for, if you must write a proposition, keep it to only two to three pages long. Prevent the snare of wanting to include every detail in one file.
6. Use graphics where and when essential. Graphics they say talks not worse! Some stories are told by pictures. Get a relevant and clear picture to back up your points, in the event that you have to rely on them.
7. Ensure your organization communication is neatly packaged. Use aesthetic graphics quality bond paper and prints. The jist that just how you look is the way you are going to be addressed applies here also. Give your recipients every reason. Be professional in your communication.
