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Table 1.
Attributes, and their characteristics, considered in gap-26 survey.
Attribute Characteristic
Time of appliance Any time
At bedtime
Mode of administration Disposable applicator with small tablet
Dosing syringe with cream
Vagitory
Smudges/leakage; panty liners recommended No
Yes
Cost per month, in SEKa 300 (equivalent to €35.42)
100 (equivalent to €11.81)
20 (equivalent to €2.36)
SEK, Swedish kronor.
a
Direct, out-of-pocket total, with the equivalent value in euros shown according to the exchange rate applicable in September 2012, whereby 1 SEK = €0.118057.
Table options
In a convergent evolution series of questions, respondents were asked to choose between two hypothetical LET treatments with similar efficacy and dosing frequency (twice per week), but which had varying characteristics of the four attributes. For example, one hypothetical treatment may offer a more desirable time of application and mode of administration, but smudges/leakage may occur. Another hypothetical therapy may have a less desirable time of application and mode of administration with no possibility of smudges/leakage. Women's choices revealed trade-offs amongst the different characteristics, and the trade-offs produced results relating to WTP.