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Wed Sep 12, 2012 9:30am EDT
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LONDON, UNITED KINGDOM, Sep 12 (MARKET WIRE) --
Most marketers who are not new to digital marketing will have gathered
that Google has a set of algorithms for organising its search results
which are updated frequently. But many do not know if or how these
updates have affected their website. Barracuda Digital, a London-based
digital marketing agency, has built a tool to aid marketers identify if
their website has been affected by a Google update.
Hunting out the reason for a drop in traffic can be stressful to say the
least, and not finding the source can be costly. Barracuda Digital's
Panguin Tool allows marketers and webmasters to import their organic
Google analytics data and see whether drops in traffic correspond to
Google's algorithm updates.
The tool is interactive and each marked update has an attached summary to
instruct on what the given update was about and how it might have
affected a website's traffic.
Luis Navarrete, Head of SEO at Barracuda Digital comments: "It can be
difficult to know if you have been hit by an update and it is even harder
to find out which update you've been hit by. The tool was born out of our
own needs and we quickly realised that it could be helpful for marketers
and the SEO community."
Having been live for less than a week, the Panguin Tool has already had
over 3000 visits with more than one in five visitors using the tool as
was intended.
"Reception for the tool has been great; Google Analytics is telling us
that we've had visitors from across the globe including Japan, the UK and
the US and the number of visitors returning to the site is increasing
every day.(i)" commented Anthony Tuite, SEO Consultant at Barracuda
Digital.
In social media, The Panguin Tool has netted over 120 tweets, just under
50 Linkedin Shares and a growing number of Facebook and Google+ shares.
(i)Taken from Google Analytics Returning Visitors graph.
About www.panguintool.com
- Panguintool.com was launched in September 2012 and is owned by
Barracuda Digital.
- The tool was built using the Google Analytics API and requires the
user's permission to access their Google Analytics Data.
- It was created to provide correlative data as to which algorithm
updates have had an effect on the user's website.
- Use of the Panguin Tool is completely free and Barracuda Digital does
not see, store or use any of the Google Analytics data.
All information provided by the tool is for reference only and Barracuda
Digital cannot be held accountable for any subsequent actions taken after
use of the Panguin Tool.
About Barracuda Digital
Barracuda Digital specialises in Organic-Search Strategy Consultation,
In-house SEO training, Pay Per Click Management, Content Marketing,
Display Advertising and Social Media Marketing. With over 10 years in the
digital marketing industry, Barracuda Digital goes from strength to
strength, and has successfully delivered a broad range of search
marketing solutions for a number of blue-chip clients within a variety of
industries.
Barracuda also prides itself on educating online marketing professionals
on Best Practice Search Engine Optimisation through the delivery of its
regular round table events.
Contacts:
Barracuda Digital
David Reilly
Business Director
020 7593 1841
david@barracuda-digital.co.uk
www.barracuda-digital.co.uk
Copyright 2012, Market Wire, All rights reserved.
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