TAMPA, Fla.--(BUSINESS WIRE)--Jan. 16, 2006--First Floridian Auto and Home Insurance Company, a personal lines subsidiary of St. Paul Travelers (NYSE:STA), today announced that the company will now be branded as Travelers of Florida, effective immediately.
"The key component in our growth strategy is our ability to market our products and services with our agents, customers and potential customers across the state," said Nancy Baily, president of First Floridian. "Branding is a critical aspect of this strategy. The new brand name will create more awareness in the Florida marketplace due to Travelers' recognition as a highly respected national insurance company."
The theme for the change - "We Put Florida First" - reflects First Floridian's reputation for putting its customers first and a http://my-florida-auto-insurance.com
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