Quote:
TOKYO - Sony registered a fall of 15% in the operational profits in the third trimestral of their fiscal year, announced this thursday (January 25), after the big loss at the videogames division obscure the big sales of plain-screen tvs.
In general, console makers start selling their products bellow the cost price, betting in the pieces getting cheaper as time goes and in the indirect proffits, like game royalties. Besides this, the optic drive of high-definition Blu-ray DVD and the other top technologies used on the PS3 make the production cost rise. So, some analists say this could prejudice the proffits os Sony for years.
The proffits of the electronic's division, the enterprise's main business, were nulified by the losses of the videogame's division, wich suffered because of the PS3 console (PS3)'s high releasing's cost and the slow demmand for the portable system PSP.
Between October and December, the operational proffits were around 178,91 billion ienes, bellow the 210,35 billion ienes in the same period of the previous year. The net proffit fell 5,3% to 159,92 billion ienes, while the sales rose 9,8% for the record of 2,61 trillion ienes.
Sony, that rivalizes with Samsung Electronics and Sharp the lincense of the liquid crystal (LCD) TVs, a market of 63 billion dollars, got a high demmand for their Bravia line of plain-screen TVs, as well as for their Cybershot digital cameras.
Sony rose in 20% their projection of operation proffit, to 60 billion ienes (US$ 490 million) in the end of the fiscal year that ends in March, still bellow the average of 69,2 billion ienes among 21 well-consulted analists.
The enterprise's annual net proffit projection had a bigger rise, however, of 38%, to 110 billion ienes, after a good trimestral performance of the joint venture Sony Ericsson, specialized in cellphones. The projection of Sony is above the average 104 billion ienes of the analists.
In general, console makers start selling their products bellow the cost price, betting in the pieces getting cheaper as time goes and in the indirect proffits, like game royalties. Besides this, the optic drive of high-definition Blu-ray DVD and the other top technologies used on the PS3 make the production cost rise. So, some analists say this could prejudice the proffits os Sony for years.
The proffits of the electronic's division, the enterprise's main business, were nulified by the losses of the videogame's division, wich suffered because of the PS3 console (PS3)'s high releasing's cost and the slow demmand for the portable system PSP.
Between October and December, the operational proffits were around 178,91 billion ienes, bellow the 210,35 billion ienes in the same period of the previous year. The net proffit fell 5,3% to 159,92 billion ienes, while the sales rose 9,8% for the record of 2,61 trillion ienes.
Sony, that rivalizes with Samsung Electronics and Sharp the lincense of the liquid crystal (LCD) TVs, a market of 63 billion dollars, got a high demmand for their Bravia line of plain-screen TVs, as well as for their Cybershot digital cameras.
Sony rose in 20% their projection of operation proffit, to 60 billion ienes (US$ 490 million) in the end of the fiscal year that ends in March, still bellow the average of 69,2 billion ienes among 21 well-consulted analists.
The enterprise's annual net proffit projection had a bigger rise, however, of 38%, to 110 billion ienes, after a good trimestral performance of the joint venture Sony Ericsson, specialized in cellphones. The projection of Sony is above the average 104 billion ienes of the analists.
Source: http://oglobo.globo.com/tecnologia/mat/2007/01/30/287618056.asp
Middleman: Dragus (from the CasaDosJogos' forum)
Translator (sorry for the poor translation): Loki Fenrisulf
By the way, if I did wrong posting it here please tell me. I just did so because that's were I understood it was supposed to be from what Dsay said before she created this subforum.
