TeaDidikai
missmagpie
Or perhaps just education of the general public.
sweatdrop Which would cause me to wonder why anyone wishes to educate the general public on matters of magic and mysticism.
Paradigm shift. Makes things easier for the rest of us. But keep it to the basics, I like having a few tricks up my sleeve. Also make sure there's nothing that could be used for fluff fodder.
Edit: Also make things general, so they can more easily infiltrate the reader's native paradigm. That means no overt mentions of "magic(k)" or paganism. Stick to the skillz.