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The same way I did. XD
I used to be really tan and would stay tan even in the winter. My natural skin colour was also a nice olive tone.
I'm so pale now that people laugh at me and call me liar when I tell them it's not my natural colour. ^^; They tell me I'll burn if I get in the sun (and I don't, I still tan, found that out when I forgot to bring my umbrella with me to a fair, I had longsleeves on, but my chest was exposed and was tan until the summer).
First word. Sunscreen. SPF70 or higher. A small bottle will set you back $10. Aplly it any time before going out into the sun.
Next, jackets and sunbrellas/umbrellas. Take one or the other (or both) with you where ever you go. When you're outsited for more than 5 or 10 minutes, wear your jacket (or use your umbrella), regardless of the wheather. I live in Florida where it can get over 90 degrees F and over 100 degrees F with the heat index. And I still wear my jacket anytime I'm outside (or use an umbrella). Umbrellas are especially useful in theme parks (not only are you shaded and cool, but your family can easily spot your bright red umbrella in the crowd).
Next, try to stay indoors as much as possible. If you must exercise like walking, do it indoors, like a mall or in a club.

This isn't a quick and easy way to get pale. There is no cheap and quick way. This process will take you abiut 2 to 3 years (maybe longer) to get pale. And evne longer to keep the tone even (my arms are still darker than the rest of my body, but my legs have been kept out of the sun for 4 years now and will not tan at all, even with suntan oil).

Lastly, if you can't get as pale as you want, wear a base make up coat similar to your own skintone (it can be applied on arms and legs too) and then apply baby powder lightly and keep building it up until you're as pale as you want to be.

There are actually cosmetic products out there that are really good for this. Most are to slow melanin production and restore brightness to the complexion for people with dark spots from the sun. However, they bring a paler look overall. DHC has a couple systems for brightening, which were recommended in the Gothic and Lolita Hair and Make Bible. (They also recommended DHC's Acerola products.) Clarins has a system as well as Shiseido. (Shiseido also carries knock-out powerful sunblock. XD) A lot of these are pretty pricey, though, so I suggest going the natural route by making it a habit to carry your parasol and wearing sunscreen regularly in high amounts.

try "Za" "true white" line. it doesn't make you paler, but it makes your skin more translucent. i'm sorry, miss. it's hard to explain. but it does work. it makes your skin super soft and it looks..... like.... more translucent. and not so shiny.

hmmm, i bought it at longs drugs, i think they might have a website. i'll look it up and post bakc when i find it.
[if you're interested in a custom purchase, pm me. i have all positive laundromatic feedback]
<3

I'.ve pretty much always been pretty pale..Though recently I've had to be outside more often...I try to find shade...I hate sunscreen, but I'm thinking I may need to start wearing some.. I burn way too easily.

So, for lemon juice and apricot scrub, do we just squeeze some lemon juice and apply it? 0___o And is the apricot scrub pre-made and bought? =3

UPDATE!
there IS a cream that makes you more pale.
one of my relatives works for lancome hong kong. and pale skin is adored. so there's this cream that makes you more pale! i have to go look this up, but hooray, lolies! there is a way to de-tan! <3