The show opens cold with Mad Dog walking down a sidewalk in Tokyo. The newly-crowned Crimson City champion is wearing sunglasses and smiling with his new championship belt displayed on his shoulder. Local people in the street point and smile at Mad Dog, who is quickly becoming a major celebrity in Japan due to his success in BBW representing Osaka. Mad Dog is seen stopping to sign autographs and take pictures with fans.
“It’s been a whirlwind media tour since I won this championship,” says Mad Dog as he pats the belt on his shoulder.
“I’ve been in Japan for the past few days doing interviews and appearances and it’s been great.”
Mad Dog is seen standing on the pitcher’s mound at the Tokyo Dome, about to throw the first pitch for a Yomiuri Giants game. With his hat turned backwards and his sleeves rolled up, Mad Dog scratches around in the dirt with his toe. Pulling his front leg up high, Mad Dog stomps it to the ground, flinging the ball right down the pipe with blinding fury – a true fastball. The camera cuts to a middle aged Japanese man in the crowd with an open mouth and wide eyes in reaction to the pitch. This same reaction was all over ESPN and sports blogs later that day – Mad Dog had gone viral. Satisfied with himself, Mad Dog spits his gum out and slaps it out of the air, Mr. Perfect style.
A photograph is then shown of the baseball team posing with Mad Dog. The coach and Mad Dog are holding up a Giants jersey with Mad Dog on the back, number 00.
The next scene is of a Japanese game show. As ten Japanese children play xylophones, men in Octopus suits dance around. Contestants were seen opening a series of doors, presumably looking for a prize or a way through some type of maze. It was all very confusing taken out of context. As one contestant opens a door, an alarm goes off and confetti falls from the ceiling. A banner is lowered from the ceiling that says:
ハッピー死スタイル
HAPPY DEATH STYLE
Mad Dog steps from behind the door and hits the man over the head with a light tube, shattering it as the host screams at the top of his lungs:
“HAPPY DEATH STYLE-O!!!!”
The xylophones are joined by tubas in a glorious racket as beautiful Japanese models take the stage, grabbing hold of Mad Dog biceps as he flexes and lifts them in the air, spinning around for the cheering audience. It was quite bizarre.
The next segment opens with Mad Dog in his modest home in New Orleans. The walls of his living room are covered in spray paint and band posters. The sound of downtuned guitars and gutturals are heard faintly in the background. Mad Dog’s house doubled as a practice space for local bands. Mad Dog is seen sitting on an old couch with a laptop next to Louis Benjamin Falgoust II, vocalist of NOLA’s own Goatwhore. Evil Dead 2 plays on the television as Falgoust looks over at Mad Dog, who is typing on his laptop.
“What are you doing there, MD?” he asks.
Smiling, Mad Dog looks up from what he’s doing.
“I just sold my BBW Crimson City Championship on Ebay,” he responds, matter of factly.
Falgoust’s jaw hits the floor as Mad Dog smiles and motions for the camera to come in closer.
“When I came to BBW, I always had one goal – to be the World Champion. The number one guy. This belt…”
Mad Dog picks up the Crimson City belt, holding it up for the camera.
“… doesn’t mean so much to me. You know what means a lot to me? My streak. My legacy. My forward progress to the World Championship. So I figured… if this belt doesn’t mean anything to me, some good can still come of it, you know? So I’m happy to announce that all the proceeds from the sale of this belt will go to the Mad Dog Scholarship Fund, sending students from underprivileged communities who excel in music and arts to college. This is going to change people’s lives! How's that for a legacy? Not bad! And after an intense bidding war, I’ve raised over $350,000 for the fund!”
After explaining his actions, Mad Dog stands and walks over to a table. As he places the Crimson City belt into a FedEx box, he picks the camera up from the camera man's hands, holding it to his face.
"And this is only episode one, baby!"
Smiling, Mad Dog turns the camera off.
“It’s been a whirlwind media tour since I won this championship,” says Mad Dog as he pats the belt on his shoulder.
“I’ve been in Japan for the past few days doing interviews and appearances and it’s been great.”
Mad Dog is seen standing on the pitcher’s mound at the Tokyo Dome, about to throw the first pitch for a Yomiuri Giants game. With his hat turned backwards and his sleeves rolled up, Mad Dog scratches around in the dirt with his toe. Pulling his front leg up high, Mad Dog stomps it to the ground, flinging the ball right down the pipe with blinding fury – a true fastball. The camera cuts to a middle aged Japanese man in the crowd with an open mouth and wide eyes in reaction to the pitch. This same reaction was all over ESPN and sports blogs later that day – Mad Dog had gone viral. Satisfied with himself, Mad Dog spits his gum out and slaps it out of the air, Mr. Perfect style.
A photograph is then shown of the baseball team posing with Mad Dog. The coach and Mad Dog are holding up a Giants jersey with Mad Dog on the back, number 00.
The next scene is of a Japanese game show. As ten Japanese children play xylophones, men in Octopus suits dance around. Contestants were seen opening a series of doors, presumably looking for a prize or a way through some type of maze. It was all very confusing taken out of context. As one contestant opens a door, an alarm goes off and confetti falls from the ceiling. A banner is lowered from the ceiling that says:
ハッピー死スタイル
HAPPY DEATH STYLE
Mad Dog steps from behind the door and hits the man over the head with a light tube, shattering it as the host screams at the top of his lungs:
“HAPPY DEATH STYLE-O!!!!”
The xylophones are joined by tubas in a glorious racket as beautiful Japanese models take the stage, grabbing hold of Mad Dog biceps as he flexes and lifts them in the air, spinning around for the cheering audience. It was quite bizarre.
The next segment opens with Mad Dog in his modest home in New Orleans. The walls of his living room are covered in spray paint and band posters. The sound of downtuned guitars and gutturals are heard faintly in the background. Mad Dog’s house doubled as a practice space for local bands. Mad Dog is seen sitting on an old couch with a laptop next to Louis Benjamin Falgoust II, vocalist of NOLA’s own Goatwhore. Evil Dead 2 plays on the television as Falgoust looks over at Mad Dog, who is typing on his laptop.
“What are you doing there, MD?” he asks.
Smiling, Mad Dog looks up from what he’s doing.
“I just sold my BBW Crimson City Championship on Ebay,” he responds, matter of factly.
Falgoust’s jaw hits the floor as Mad Dog smiles and motions for the camera to come in closer.
“When I came to BBW, I always had one goal – to be the World Champion. The number one guy. This belt…”
Mad Dog picks up the Crimson City belt, holding it up for the camera.
“… doesn’t mean so much to me. You know what means a lot to me? My streak. My legacy. My forward progress to the World Championship. So I figured… if this belt doesn’t mean anything to me, some good can still come of it, you know? So I’m happy to announce that all the proceeds from the sale of this belt will go to the Mad Dog Scholarship Fund, sending students from underprivileged communities who excel in music and arts to college. This is going to change people’s lives! How's that for a legacy? Not bad! And after an intense bidding war, I’ve raised over $350,000 for the fund!”
After explaining his actions, Mad Dog stands and walks over to a table. As he places the Crimson City belt into a FedEx box, he picks the camera up from the camera man's hands, holding it to his face.
"And this is only episode one, baby!"
Smiling, Mad Dog turns the camera off.