http://en.rocketnews24.com/2014/02/14/shanghai-singletons-revolt-against-valentines-buy-up-all-odd-number-movie-seats/

Quote:
Well, a personal boycott wasn’t enough for one jilted lover in Shanghai.
He decided to organize a mob of internet singletons to buy up odd-numbered
movie seats for showings of a popular romance movie to ensure couples
wouldn’t be able to sit together on the 14th.