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Q. Why not put more advertisements in zOMG?

We tried advertisements but they don't work really well, for a few reasons: a) zOMG has a lot of international users, and advertising outside the US pays less well, b) showing an advertisement on the loading screen doesn't drive that many impressions (since once you load the game you'll be in there for a long time), c) any of the advertisements that showed DURING the game (i.e., a flash banner under the game proper) would slow down the game every 30 seconds.

(There are potentially things we could try here. Moga is using a mandatory video every 15-20 minutes that does well for them, and we're looking at that. Unfortunately, they don't provide any videos for non-US traffic. Advertising pays better for videos than for static images, for obvious reasons. Non-video advertising doesn't really pay very well, so showing an advertisement as a replacement for the loading screen wouldn't drive much revenue. With any type of advertising we're going to run into high rates of adblock. Making users wait for 30 seconds every time they do a zone transition may be obtrusive enough that some players quit rather than ensure the wait.)