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 Posted: Fri May 11, 2012 7:57 pm
I don't get how different teams have the same sponsors.....like Ryan Newman and Jamie McMurray both have bass pro shops and last year wen A.J was driving the 43 he and Ryan both had Wix Filters. It's confusing!!!!!!!!!!!! confused
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Posted: Sat May 12, 2012 3:54 pm
It is a bit confusing. I can understand it within one organization, such and Roush and Best Buy. But the Bass Pro one I don't get.
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Posted: Sat May 12, 2012 8:52 pm
the most weird is wix filters last year...... Ryan and A.J both drove for different manufactures but they have same sponsership
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Posted: Sun May 13, 2012 7:27 am
Well if you think of it this way, alot of sponsors are on various cars but you will very rarely see said driver featured in an ad. You will more like see Jamie McMurray in a Bass Pro Shop ad then Ryan Newman. Alot of these sponsors are like Coca-Cola, sponsoring multiple drivers to get their brand out there for everyone to see.
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Posted: Sun May 13, 2012 8:57 am
ChibiK-Warrior Well if you think of it this way, alot of sponsors are on various cars but you will very rarely see said driver featured in an ad. You will more like see Jamie McMurray in a Bass Pro Shop ad then Ryan Newman. Alot of these sponsors are like Coca-Cola, sponsoring multiple drivers to get their brand out there for everyone to see. well u made it a lot less harder now...thanks for the help
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Posted: Sun May 13, 2012 8:04 pm
nascar900 ChibiK-Warrior Well if you think of it this way, alot of sponsors are on various cars but you will very rarely see said driver featured in an ad. You will more like see Jamie McMurray in a Bass Pro Shop ad then Ryan Newman. Alot of these sponsors are like Coca-Cola, sponsoring multiple drivers to get their brand out there for everyone to see. well u made it a lot less harder now...thanks for the help No problem. I know what its like to be confused. lol
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Posted: Sat May 26, 2012 8:16 am
There are various reasons why this happens...
1. Sure usually every team has a different "primary" (hood)sponsor than everyone else...but usually a lot of teams have the same associate sponsor (the side and the back of the car)... and depending on the team... it may cost the same to sponsor someone like Newman as an associate sponsor, that it does for AJ in the 43 as a primary (a lesser team therefore cheaper price tag). So the sponsor will just say to heck with it and sponsor both as a primary sponsor as to double coverage.
2. Test out different teams and drivers.... usually we can all tell who the top tv ad time drivers are...the guys who run up front...but its difficult for a company to judge the value of midpack drivers so sometimes they play around with their sponsorship with different teams in various roles to see what fits their clientele the best, both with different teams and different drivers. For instance awhile back a lot of oil brands took surveys to see what manufacture their customers drove the most. Valvoline found that their customers drove more Fords than any other brand..therefore it was a no brainer for them to sign with jack rousch and mark martin a ford team for sponsorship.
3. Simply put...they want more AD time... if they cant afford Jeff gordon or dale Jr who come with a hefty price tag...then they will get 2 mid level guys hoping if they add the time they get off of them that it will equal what a top level team would have given them. You see there is no true way to measure how effective sponsorship is. However you can somewhat base it upon how many times your product is both mentioned throughout the race or how many times seen on tv (basically thats what Nielson ratings do)
4. Same marketing team... not every team has their own personal marketing department. For instance RPM and RFR use the same marketing team (which is why their sponsors flip flop so much). So what happens is when a marketing team gets complaints or concerns from their sponsors about lack of coverage...they will swap a sponsor date with one team that was supposed to be used later on down the road... to another team so as to please them and keep them in their rotation. Ray Evernham was a master of this with his marketing department and still his...he created his own marketing department and still sells them out every year...
5. Finally the company is promoting something big and they want it EVERYWHERE lol. although rare..it does happen with some of the fortune 500 companies who have the big bucks to dish out. This happens a lot with movie sponsorships and retail sponsorships...where they are promoting something that will only be out for a handful of months so they place ads everywhere so that it sells up during its availability time. Like a new flavor of chips or a new drink that will only be out for a few months.
Did I help or just worsen things lol? I'm a marketing and a business major and I will admit ..even to me it can get confusing
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Posted: Sat May 26, 2012 11:56 am
CrossFire43 There are various reasons why this happens...
1. Sure usually every team has a different "primary" (hood)sponsor than everyone else...but usually a lot of teams have the same associate sponsor (the side and the back of the car)... and depending on the team... it may cost the same to sponsor someone like Newman as an associate sponsor, that it does for AJ in the 43 as a primary (a lesser team therefore cheaper price tag). So the sponsor will just say to heck with it and sponsor both as a primary sponsor as to double coverage.
2. Test out different teams and drivers.... usually we can all tell who the top tv ad time drivers are...the guys who run up front...but its difficult for a company to judge the value of midpack drivers so sometimes they play around with their sponsorship with different teams in various roles to see what fits their clientele the best, both with different teams and different drivers. For instance awhile back a lot of oil brands took surveys to see what manufacture their customers drove the most. Valvoline found that their customers drove more Fords than any other brand..therefore it was a no brainer for them to sign with jack rousch and mark martin a ford team for sponsorship.
3. Simply put...they want more AD time... if they cant afford Jeff gordon or dale Jr who come with a hefty price tag...then they will get 2 mid level guys hoping if they add the time they get off of them that it will equal what a top level team would have given them. You see there is no true way to measure how effective sponsorship is. However you can somewhat base it upon how many times your product is both mentioned throughout the race or how many times seen on tv (basically thats what Nielson ratings do)
4. Same marketing team... not every team has their own personal marketing department. For instance RPM and RFR use the same marketing team (which is why their sponsors flip flop so much). So what happens is when a marketing team gets complaints or concerns from their sponsors about lack of coverage...they will swap a sponsor date with one team that was supposed to be used later on down the road... to another team so as to please them and keep them in their rotation. Ray Evernham was a master of this with his marketing department and still his...he created his own marketing department and still sells them out every year...
5. Finally the company is promoting something big and they want it EVERYWHERE lol. although rare..it does happen with some of the fortune 500 companies who have the big bucks to dish out. This happens a lot with movie sponsorships and retail sponsorships...where they are promoting something that will only be out for a handful of months so they place ads everywhere so that it sells up during its availability time. Like a new flavor of chips or a new drink that will only be out for a few months.
Did I help or just worsen things lol? I'm a marketing and a business major and I will admit ..even to me it can get confusing a little bit of both
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Posted: Sun May 27, 2012 7:53 am
nascar900 CrossFire43 There are various reasons why this happens...
1. Sure usually every team has a different "primary" (hood)sponsor than everyone else...but usually a lot of teams have the same associate sponsor (the side and the back of the car)... and depending on the team... it may cost the same to sponsor someone like Newman as an associate sponsor, that it does for AJ in the 43 as a primary (a lesser team therefore cheaper price tag). So the sponsor will just say to heck with it and sponsor both as a primary sponsor as to double coverage.
2. Test out different teams and drivers.... usually we can all tell who the top tv ad time drivers are...the guys who run up front...but its difficult for a company to judge the value of midpack drivers so sometimes they play around with their sponsorship with different teams in various roles to see what fits their clientele the best, both with different teams and different drivers. For instance awhile back a lot of oil brands took surveys to see what manufacture their customers drove the most. Valvoline found that their customers drove more Fords than any other brand..therefore it was a no brainer for them to sign with jack rousch and mark martin a ford team for sponsorship.
3. Simply put...they want more AD time... if they cant afford Jeff gordon or dale Jr who come with a hefty price tag...then they will get 2 mid level guys hoping if they add the time they get off of them that it will equal what a top level team would have given them. You see there is no true way to measure how effective sponsorship is. However you can somewhat base it upon how many times your product is both mentioned throughout the race or how many times seen on tv (basically thats what Nielson ratings do)
4. Same marketing team... not every team has their own personal marketing department. For instance RPM and RFR use the same marketing team (which is why their sponsors flip flop so much). So what happens is when a marketing team gets complaints or concerns from their sponsors about lack of coverage...they will swap a sponsor date with one team that was supposed to be used later on down the road... to another team so as to please them and keep them in their rotation. Ray Evernham was a master of this with his marketing department and still his...he created his own marketing department and still sells them out every year...
5. Finally the company is promoting something big and they want it EVERYWHERE lol. although rare..it does happen with some of the fortune 500 companies who have the big bucks to dish out. This happens a lot with movie sponsorships and retail sponsorships...where they are promoting something that will only be out for a handful of months so they place ads everywhere so that it sells up during its availability time. Like a new flavor of chips or a new drink that will only be out for a few months.
Did I help or just worsen things lol? I'm a marketing and a business major and I will admit ..even to me it can get confusing a little bit of both
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Posted: Tue Jun 05, 2012 9:17 am
Back in the 80's Wrangler sponsored both Dale Earnhardt and Ricky Rudd at the same time. Both were driving for different teams with Dale in a Chevy and Rudd in a Ford.
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