http://www.globalpost.com/dispatch/news/culture-lifestyle/entertainment/110606/lady-gaga-social-network-celebrities-Google-facebook-Twitter

for celebs

interesting..



The company, which has not yet been unveiled, is a platform meant to power online communities around specific interests, like musicians and sports teams, and to integrate feeds from Facebook, Twitter and other sites.

"Backplane will provide a platform and tools for communities to socialize and communicate on a more focused level," Mr. Carter said, sounding less like a pop star's manager and more like an entrepreneur delivering the typical elevator pitch. "We needed a more concentrated base."

So, perhaps it will look like Flavors.me for superstars and sports teams, especially if you consider the name of the site. A backplane, Wikipedia explains, "is a circuit board that connects several connectors in parallel to each other."
The Times said Lady Gaga owns 20 percent of the yet-to-be-launched site.