In a bid to make recycling more enjoyable, a group of Swedish engineers have converted a bottle bank into an arcade machine.The team added flashing lights and an electronic scoreboard to a bottle bank -making it more like a environmentally friendly whack-a-mole.
After pressing the start button, recyclers now see lights above the bottle holes flash, if they get it in quick enough their score goes up, just like the classic arcade game.
The project is part of 'The Fun Theory' scheme by Volkswagen which shows various ways they have attempted to change their behaviour for the better.
Last month they turned a flight of stairs into a giant piano thus tricking people into exercising.
Bottle Bank Arcade: http://www.youtube.com/watch?v=SkQbMKc58Nc
A spokesperson for The Fun Theory said: "Many of us return our plastic bottles and cans. Noticeably fewer recycle their glass. Maybe that's because we don't get any money in return, as we do for cans and plastic.
"Can we change this attitude by making recycling glass fun to do? So you are not just rewarded with a good conscience, you also get a smile."
