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I have to partly disagree with what you said here. The character made the man, that's something I can't argue with you on for sure. But when it comes to work and such, he was way more diversified before the WWE championship reign than he is now. He went from a really vast moveset to being reduced to his 5 moves of doom. Selling improved (for the rare times he have to really sell), but the rest really went down. They keep him from doing good spots in case he gets injured and sell no products while he's gone. As if one wrestler's absence would run the company to bankruptcy...

But what I think would propel back his career is a firing storyline. He "gets fired" and take a break of a few months (7 straight years with no real time to catch up, the guy's not a machine after all). And during that time, what's in the shop will obviously be sold real quick (Those marks would do anything to have a little something from their idol). Right there, a potential source of benefits quick and easy. Thus giving time to work on new stuff and not being stuck with things that can't be sold anymore.

The future marketing degree is talking here XD

While I agree the marketing scheme would be quick and easy, I have to stress that the 'E would never do that. Vince specifically picked Cena to head the company, and he will do so for the next couple to few years. Perhaps even the rest of his career. Case in point? Hulk Hogan, Triple H, The Rock, Stone Cold. All SUPER STARS. Why? They stick to no more than five basic moves, keep them in the same order, and go over well with the people buying the tickets and watching the shows. It's a winning formula. And while there are talents like Jack Evans and AJ Styles out there, they will NEVER sell nearly the products these men have and will continue to, because they don't Keep It Simple. Albeit, AJ has settled down a bit, and his popularity has increased from it. You can't be AMAZING and drive a company at the same time, so you find a small, simple move set and drive your career with it. Besides, longevity is key in the business, and Vince doesn't want his guys hurt any more than a construction foreman. The show must go on, and if the roster is continuously shrinking and changing, it makes it extremely difficult to plan and execute story lines. The more diverse your move set is, the less often you'll hit all your signatures and get that really astounding pop, which is what all the guys want to hear every time they're out there. As far as developing yourself into a super star goes, Cena has taken all the correct steps, and will continue to grow in popularity as he works at it.

On a side note, I was thoroughly relieved to find that Cena's acting HAD gotten MUCH better for twelve rounds than it was in The Marine. Also, the entire movie seemed slightly (If not by much) more believable and entertaining than his last film.

That's the main problem of the WWE, they put all the weight of the company on shoulders that are too little to support it. Yes, Cena does well to carry the company and all that stuff, but this business is just like any other: You must renew yourself, so you cannot keep one guy as the face of the company for a very long time. Why do you think a company never have the same commercial for 5 years? Because they know they won't be able to get people interested in their product.

It had its impact with Hogan, that's a point I cannot argue with you on, but when success gets in your head and create that ego, that's where the problem starts, because the guy knows he can ask for everything and will obviously have it. WCW made that mistake with Hogan and the result was putting cheers over the crowd's jeers when he was walking in the arena. So yes, it have that good impact in the business when you start, but when it stops working, you're in deep s**t.

It's all about good dosing. If you get drunk and sick on Jack Daniel's whiskey, you sure won't be able to see a bottle at the liquor store without nausea. And that's why Cena's injury came at a right time, because the year-long championship reign became too much for the fans who started to hate him. That's when they started to add cheers to his entrance theme and never took them off to keep the illusion that he's a fan favorite.

Unfortunately, you're right about the moves. Not unfortunate that you're right, but that the less moves you have, the more the crowd loves it. It's understandable that they go for the same 5 moves and that's why they're called Signature and Finishers, but it doesn't take out the rest of the moveset. Though you don't do it often, there should be some moments where you bring them in and get people to see you're not just a charismatic talker. Though I understand the injury part, it doesn't have to be high Jeff-Hardy-ish spots, but only pulling something people won't expect, unlike what it's like watching the same movie over and over.

I agree with you. John Cena will introduce some new moves here and there once Vince sees fit. In OVW he came up with new moves to his arsenal all the time, so it isn't like he isn't capable. It's simply a matter of what he is and is not allowed to do when Vince says so. I hated Cena just as much as the next guy, for a long time, too. It was only recently that Ross and I opened our eyes and discovered: Hey! He's got Austin's attitude, the Rock's moves, and Hogan's unfaltering twelve year old girl fan base. This guy is a winner! Sure, we'd all like to see more from him, but that is exclusively at the boss' discretion.

The Deadman. And I'm not judging you per-sa. I'm judging your opinion on Cena vs Orton, cause truthfully their is about a thousands of Marks out their that think Cena would win hands done in any match, which to me agitates me. Cena is not that good. I'll give him credit through he is very athletic, and very entertaining, but their are boat loads more wrestlers more credible then Cena could ever be. They just ain't givin' the chance that Cena had.