Shinee (샤이니, stylized as SHINee) is a contemporary R&B South Korean boy band. Formed by SM Entertainment in 2008, they made their debut on May 25, 2008 on SBS's Popular Songs with their promotional single, "Nunan Neomu Yeppeo (Replay)" ("누난 너무 예뻐 (Replay)", lit. "Older Sister, You're So Pretty"). The group consists of Onew, Jonghyun, Key, Minho, and Taemin.
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2008: Debut
In late May 2008 news articles started to surface online about SM Entertainment's new group, Shinee. On May 23, the group's first mini-album, Replay was released.[3] Replay debuted at #10 on the Korean music charts and peaked at #8, selling 17,957 copies in the first half of 2008.
On June 7, 2008, Shinee participated in the Dream Concert in the Seoul Olympic Stadium along with other high profile Korean stars such as Epik High, Girls' Generation, Super Junior, TVXQ and the Wonder Girl The group won their first award, Rookie of the Month, at the Cyworld Digital Music Award on June 22, 2008 Shinee took part in SMTown Live '08, which was held on August 18, 2008. They performed alongside labelmates BoA, Cheon Sang Ji Hee the Grace, Girls' Generation, Super Junior and TVXQ On August 23, 2008, Shinee attended MNet's 20's Choice Awards 2008, where they won the "Hot New Star" award.Shinee released their full debut album, The Shinee World, on August 28, 2008. The album debuted on the charts at #3, selling 30,000 copies.
The first single released from the album was "Sanso Gateun Neo (Love Like Oxygen)" (산소 같은 너 (Love Like Oxygen), lit. You Like Oxygen), a cover of "Show the World" by Martin Hoberg Hedegaard, originally written by the Danish songwriting and production team of Thomas Troelsen, Remee and Lucas Secon. On September 18th, 2008, Shinee's "Sanso Gateun Neo (Love Like Oxygen)" was the #1 song on M! Countdown. A few days later, Shinee received the "Mutizen" award for the single on SBS's Popular Songs. Shinee participated in the "5th Asia Song Festival", where they received the "Best New Artist" award with Japanese girl group Berryz Kobo.
Shinee attended the 2008 Style Icon Awards on October 30, 2008, where they won the "Best Style Icon Award". On the same day, they released The Shinee World as a repackaged album under the name Amigo. Included on album were three new songs: "Forever or Never", a remix of "Sa. Gye. Han (Love Should Go On)" (사.계.한) and the promotional single "A.Mi.Go (Amigo)" (아.미.고). "A.Mi.Go" is a shortened version of the Korean phrase "Areumdaun Minyeorueljoahamyeon Gosaenghanda" (아름다운 미녀를 좋아하면 고생한다 lit. Heart Aches When You Fall In Love With a Beauty).
On November 15, 2008 Shinee won the "Best Male Rookie" award at the 10th annual MNET KM Music Festival, beating fellow newcomers U-Kiss, 2PM, 2AM and Mighty Mouth. At the 23rd Annual Golden Disk Awards, they performed a medley of their songs, "Nunan Neomu Yeppeo (Replay)", "Sanso Gateun Neo (Love Like Oxygen)" and "A.Mi.Go (Amigo)" and won the award for "YEPP Newcomer Album".
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2009: Comeback
SM Entertainment announced that Shinee would make their comeback with their second mini album Romeo on May 21, 2009. On May 18, "Juliette", the first single was released. It was later announced that their comeback was going to be delayed due to Onew damaging his teeth and the release of the mini-album was pushed back to May 25. Shinee eventually had their return performance on June 5, 2009, on KBS's Music Bank, where they received the "Mutizen" award for first place.
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Image and artistry
Shinee are known for their fashion style, created by designer Ha Sang Baek (하상백), which features high-top sneakers, skinny jeans and colorful sweaters. Their style has created a fashion trend amongst students which the media dubbed the "Shinee Trend".[3] This has led to product endorsements, and the band has promoted Smart, Korean cosmetic company Nana's B, and Reebok.
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