The Game Item Central store isn't just a shop you can find easily in a game item exchange guild. Here is the story:

I started Game Item Central as a way to get game items to my girlfriend's charity at just under the MP prices. I would pay just below MP for items and sell them to her at those prices. She would then give the items to the people in her charity. Profit wasn't the intent at first, but because the prices were so good I got many people coming. With so many customers and a limited amount of game items for my girlfriend's charity, I began to unexpectedly make a profit. I continue to have good prices, believing that low prices will bring more customers and higher profits. I continually cut down on my profits to bring more people in. In addition to paying gold for items I began dipping into my profits to hand out store credit. Then came the lotto as another way of keeping people coming. I am always working to give you the best deals. Count on it.