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I technically don't cosplay, I dress up in Lolita. It helps attract some people because they want to take a picture of my outfit, and sometimes you strike up conversations with people because of it.

Now I sell both my own comics and some lolita accessories. The outfit helps sell the accessories but not the comics. I've never had people gather around my table to the point others can't see it because of the costume, they gather for a different reason.

From my experiences as both a seller and as an attendee, it seems to me that cosplay can be useful but only up to a point. An attractive outfit or cosplay can certainly help capture attention for your table, but in the end, its going to come down to whether or not the attendee takes a liking to your artwork, as well as how good a salesperson you can be too. More so whether or not they like your art enough though. A nice outfit and a charming personality can only get you so far.

I sometimes cosplay or at least dress up, sometimes not (if I do, its usually just Saturday. Friday is generally partly a travel day, and ditto Sunday, so I go for comfort so I don't have to change before leaving.) If I do dress up while I have an AA table, I always make sure its something comfortable. Its usually cramped back there and you don't want to hinder working on commissions or reaching around at your table.

I think it does attract more attention and people notice your table, but I don't know if that ultimately results in more sales. Its just more likely you'll be asked to stand up for pictures.

If you sell cosplay accessories, then I can see dressing up as being a good advertisement.
I saw a group of folks who cosplayed their original manga characters, and had signs 'Ask us who we are!'

I think at least presenting yourself nicely shows a positive and professional standing, that you take selling your art seriously.

I cosplay A LOT and I hope to one day get the money to buy me a table in an AA. It's odd because when I go to cons I barely even to into the AA section
@_@

I really don't find a problem with 'comfort'. I'm just used to it. My main suit is this thing of armor and the worst part of it is the heat (in the summer), however I am just... used to it! So comfort is no problem to me what so ever.

However I think it would make more sense if it was of a character you have. I don't know people will react with me in my Star Wars battle armor, though.

whee
I don't know about other star wars armor but mandalorian armor is very "flexable"
My favorite part of the costume is the "thong"

http://www.skaines.com/fett/Media/SETT_2.JPG

Before I made one I could not understand in lord's sake why one would have a thong like that but after I added it I found it it's the only way to sit down. One cannot sit without it!
XD

If I can run and walk around for hours on end in the armor I'm sure standing and sitting in one stop wouldn't be no harder.

But yeah. I guess it all depend. I'm better off dressing up in one of my pirate outfits since I draw pirates a lot.