|
|
|
|
|
|
|
|
|
 Posted: Sat Oct 27, 2007 6:58 am
lemons, Mangos, Berrys, Cherries, Grapes, Bananas......J/K
Who reads the japanese style MAG called FRUiTS?
where can one acquire this magazine....can you find it translated?
what do you think is Fruity or fruitsy?
I joined an lj community called fruits.....I was just reading their arguments about what is or isn't fruitsy and one girl posted this rad article I thought I'd share as it seems to pertain to us.....:
This was copied from http://www.japanesestreets.com/
who inverviwed the creator of fruits. If HE doesn't have it down. Nobody does!
Thanks to his book FRUITS (more than 100,000 copies sold worldwide), AOKI Shoichi's street magazine Fruits is now better known abroad than in Japan self. The magazine with an almost cult-like following in Japan has been documenting Tokyo street fashion since 1996. JAPANESE STREETS had an exclusive interview with Aoki.
THE ROOTS OF FRUITS
You can't imagine that this is the photographer of the wildest fashion Japan has seen this century, possibly ever. Simply dressed in a white t-shirt, busily pushing boxes around in his small office, Aoki Shoichi (1955) looks more like a harried graphic designer who has too much work to do.
Aoki first started documenting street fashion in London in the mid 80's. "I taught myself how to take photographs from books. At the time Japanese fashion wasn't free at all. The normal street fashion in the UK was free and really cool." Inspired by the free street fashion of London the young Aoki decided he wanted to do something about Japanese staleness. "In Japan there was not a single magazine that showed the London style of street fashion. I figured that if I would introduce that kind of fashion to Japan things would change. I also saw the clothes as art and I wanted to preserve a record of this 'street art'."
To show the Japanese kids this 'free street art' of London, Aoki started Street magazine in 1985. It sold well and introduced the street fashion idea to tens of thousands of Japanese teenagers.
HARAJUKU GOES WILD
In the early to mid 90's things were beginning to change in Japan. The Harajuku area in Tokyo had its main thoroughfare closed off on Sundays and this was attracting more and more bands and show offs. The 'pedestrian heaven' (hokoten) as it was called became a laboratory and incubation center for new trends in music and fashion. "In Japan everybody had always dressed the same. Whatever was popular was worn by everyone. Everybody would wear Comme des Garçons or Ivy or whatever brand was 'in'. But suddenly Harajuku became free. People started to feel that it was cool to coordinate your own clothes. Harajuku fashion became really interesting and fun." He recalls: "You had this small group of trendsetters, perhaps 10 to 20 people. Whenever they came up with something new, others would soon imitate them. But these imitators weren't as cool as the original trendsetters so the trendsetters didn't want to be identified with them. To differentiate themselves again they came up with new things. It just escalated. They kept on trying to escape from their imitators right into "decora" (editor: fashion style sporting lots of decorative stuff and strong bright colors). They figured nobody would follow them into wearing clothes that crazy." To record this creative explosion of fashion, Aoki started up a second magazine, Fruits. Fruits almost exclusively focused on these wild Harajuku trends.
|
 |
|
|
|
|
|
|
|
|
|
|
|
|
|
Posted: Sun Oct 28, 2007 7:40 pm
|
|
|
|
|
|
|
|
|
|
|
|
|
Posted: Fri Nov 09, 2007 8:45 pm
I own the Fruits books,
Fruits and Fresh Fruits.
Click.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Posted: Sat Dec 01, 2007 1:14 pm
you can get FRUiTS at borders.
You can also get the Gothic&Lolita Bible there.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Posted: Tue Dec 11, 2007 11:16 pm
I own a Fruits book as well. I've been looking for the Gothic & Lolita bible everywhere! ^-^ So, now I know where to find it <3
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Posted: Fri Dec 21, 2007 10:19 am
That's only in Borders that carry those specialty magazines. You'll find in the big Borders that they have a plethora of foreign interest magazines, but in the smaller stores, not so much. sad
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Posted: Sat Feb 16, 2008 2:14 pm
Even if it is not a specialty store I'm pretty sure that borders or even any store that sells books or/and magasines will be more than happy to order it for you! I live in Germany and the place which sells magasines in the train station orders Fruits and also Egg for me so give it a try smile
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Posted: Fri Mar 07, 2008 5:14 pm
wow i need to get to a border's then
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Posted: Sat Mar 08, 2008 10:36 am
Shame we don't have that store here it would save me a fortune!
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Reply
