Video games aren't geared towards guys as much as the gaming magazines are. There's the execeptions of The Guy Game etc..
It's the gaming magazines that make it more and more male-oriented. The female gamer population is larger than you think. We're generally pretending to be men on multiplayer games, because you don't want to see "A/S/L??" flying across the screen when you're trying to knife some newb on Dust.
Xbox live also presents problems, when girls play. Whenever I throughly kick a guy's a** it's:
"Oh, well I was going easy on you 'cause you're a girl"
"Haha, you got your a** kicked by a girl, you suck."
"Girls suck at games. You just got lucky."
"You're not really a girl."
Why is this? Girl gamers aren't rare. Girls are as good at games as guys. But because of the immaturity of guys, we sort of don't make our presence known - and if we don't, then the gaming industry will never know we're out there, and never cater to us.
Cosmo doesn't feature stories about videogames, because Cosmo is all about the following things:
How to please a guy in bed
How to look hot
Your horoscope about how you look hot while pleasing a guy in bed
Gaming magazines don't feature stories about gamer girls, because the magazine is about the following things:
Pixellated hot mostly naked girls
How you're a loser because you play games and can't date
You can't date because of featured pixellated girls
It's stereotypes setting the genders up for disaster - and it's annoying.