I don't like MTV. I don't watch it, and for the most part it's ignored on my part.
As for the shop, I think the items are cute, BUT they could easily go into another store. I hate the fact that MTV has a store on Gaia.
To me, Gaia was always a places that was geared towards a nerdy/geeky/dorky (none meant in a derogatory sense. Hey, even I'm a dork) crowd of people who really aren't into stuff like MTV, etc, and from my impression on many parts of Gaia, it is widely disliked.