You need to develop the right expectations for your business. Be honest with your customers and respond to any errors that you make quickly and efficiently. Being open and honest in business can take you a long way towards success.
Make sure you're checking on the search results you have on a monthly basis. Simply put your company's name in Google to see where you land in the search results, and look carefully at your website too. Make sure there is no negative feedback on your site. Follow your sources when it comes to negative commentary and content. Try to find some way to turn things around.
Be careful with what you share online. This can be used against you in the future. Even if social media accounts are accessed by just a few people, you still need to be careful.
If a mistake was made, don't hide it. Your clients will typically know what is going on. Apologize and offer compensation. Most customers will respond well to this type of honesty.
Some companies offer fake reviews in return for compensation. Try not to join them. This is not only bad for business, but some states have laws that make this illegal.
http://www.youtube.com/watch?v=WxSfDmZp-OI
If there is a trade organization in your niche, get a membership. People frequently look to trade organizations when seeking recommendations of service providers. When you join, you will improve your reputation. You will probably need to pay a low membership fee, but it will be well worth the benefits provided.
Do not get angry at negative feedback on the web. Do not let emotions be a factor in your response. If you must, simply extract yourself from the conversation.
Every business should keep a good reputation. This can cost you a lot of money in the long run. Even a slight error can harm your business. Stay on top of your reputation! Use these tips to keep your reputation in tip-top shape.
