Decide why you want to have a Facebook page. As with other kinds of marketing to maximize the returns for the business, you must understand why you're marketing in the fist place. You also need to define your marketing goals and create a corresponding marketing strategy. You must create your Facebook page with your marketing strategy in mind.
Before you begin to use Facebook for marketing, consider if you really have the time to pull it off. You'll need someone to post at least once per day, and then you'll need to include other features such as a Promotions tab or polls. The only way to profit through a campaign such as this is with constantly updated content, but do you have the time?
Add Facebook sharing buttons on your website. Most blog platforms will automatically integrate these elements but you can easily find the code needed to add these buttons by visiting your Facebook settings. These buttons are a great way to encourage your readers to share your content while reminding them about your Facebook campaign.
While you want to advertise your products, this should not be the only content that is present on your Facebook page. You should share any information that you feel is relevant to your business. If people think that making money is your only goal, they will be hesitant to work with you.
Never neglect your existing base. Some companies are focused on getting new fans and likes, but ignore the steadfast audience they already have. If you want your Facebook marketing to pack more power, then make your audience feel respected. This makes people get into your brand a lot more, so never forget to acknowledge your followers.
Facebook ads can be a good investment. Make your ad targeted to a certain gender or age. You will also be able to set up a budget so you can advertise only as much as you'd like to. Additionally, you don't have to make a commitment that's long-term. You are able to discontinue your ad at any time.
Never rely on anyone else's advice as to when the best time for updating your page is. While a non-profit may find people are more charitable on the weekend, that doesn't mean your customers aren't actually checking out your page at work. Do your own research to figure out when you should be posting.
Offer something in exchange for signing up on your Facebook page. Having visitors register on your page lets you engage them in ongoing dialogue about your business. Offering them something, such as an entry in a sweepstakes, makes them more likely to register on your page and provide your business with valuable leads.
Add pictures to your profile page. People love pictures and it really is http://www.vistaprint.com/ true that a picture is worth a thousand words. When your fans can see what you have to offer, your customers with your products or services, or what you stand for, they will feel more of a connection to your company.
Offer an easy way for your followers to sign-up for contests. Offer them something of value when they register so http://www.missystyles.com/html/userinfo.php?uid=210724 that people will be more likely to do so. Offer something valuable in return for signing up, or create a sweepstakes which requires that information for entry.
Keep track of how many sales you generate thanks to your Facebook campaign. Count how many customers purchase products with the coupon codes you share on Facebook. You can also use a visitor counter to keep track of how many people follow links to product pages you share on your Facebook page.
Try posting to Facebook at different times during the day. If you have a habit of posting at the same time every day, you may not know if there are better times to get engagement. Every target audience is different, and what works for one time-wise might not work for another. Try posting at multiple times during the day to see when your audience is the most active.
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Now that you've read through the advice that was in the article above you should have no trouble coming up with a Facebook marketing plan. Just take your time and be sure that you follow the above advice carefully so that you don't make too many mistakes. You'll be glad you did when your marketing message reaches more people than it ever has before!
