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If you're serious about driving plenty of targeted traffic to your site, you'll need to get it ranked in with the major search engines. A vital core element of your SEO strategy will be link building, which matters if you want to see real results. Link building looks easy, but if it's done wrong you might be compromising some of the critical factors. By ignoring these factors, you risk wasting a lot of time and money trying to find the results you want. Correct link building methods will take more than a single day's effort, but it's important you get those steps right. This article will be looking at some of the bigger mistakes you can make when it comes to your own link building strategy.



Here's a link building mistake that you can easily avoid: Getting backlinks from websites that have bad reputation. If you unknowlingly link to such a website, the search engines will lower your SEO score which will only hurt your rankings. When you're linked to these sites you're telling the world, Google, that you approve of this site. Obviously that will not be a good thing to have happen. So that's the reason you should check a site's reputation before proceeding with backlinking. And if you are offered money to provide a backlink to a site with a shady reputation - don't do it because you'll only be inviting penalties for your site. You'll save yourself headaches in the future by just saying 'no' to these sites.



Another mistake is not taking advantage of the ALT tag in image links. Even though text links are a better option than image links, in a situation where you can only use the image link, ALT text is really important since it has your targeted keywords.



The backlinking aspect has both known and unknown considerations. If you break any of these rules, even by mistake, then you'll be facing penalties and problems. It will only help you to keep yourself up-to-date on the latest about backlinking. Doing so will keep you ahead of others and prevent costly mistakes. These practices will only make your link-building experience more positive, plus it'll help your search engine rankings.