Scentscaping might not be a bonafide job title, and we know this because the way we stumbled upon it was quite hilarious. Iggy Azalea (yes, the Top-40 singer/rapper) tweeted this out a few months ago and we were intrigued:
Yes, there's already a scent-releasing product by the same name, but the concept of creating an experience by way of http://www.bedbathandbeyond.com/1/3/fragrance-oil-diffuser different scents is in fact a thing, as we learned from a chat with a couple of fragrance pros: Pamela Dalton, PhD and member of Monell's Chemical Senses center and Erin Hoover, Westin's Vice President of Design. According to Dr. Dalton, "Scentscaping has been used to describe the process of filling a space with scents." Iggy was on to something, apparently. But how exactly is it done and who actually uses it? Here's what we learned.
How does scentscaping actually work? And how do you control it?
Besides hotels, who else is hiring scentscapers?
Who develops the scents for these places?
Professional scentscapers and certain companies (like Aromasys, a scent marketing company) "produce diffusers and the scents they diffuse," Dalton says. When Westin Hotels was looking to make their signature scent in 2006, Hoover said they teamed up with Mane, a flavor and fragrance house. "Developing a proprietary scent is a rigorous process," said Hoover. "Westin tested more than 50 scents in the making of [our] White Tea scent." A spokesperson told HuffPost Home that "Westin tested both in a controlled environment as well as a few pilot properties," in order to find the absolute right scent for their hotels.
Can I do scentscaping at home?
While certain scents are pumped through HVAC systems, "They can be stand alone diffusers or [scent] delivery devices" which works better for homes. When choosing a smell for your home, Dalton said that "Each individual needs to think about what mood they'd like to evoke (calming, relaxing or invigorating, nostalgic or energized) and then determine what are the specific scents that trigger those emotions/moods for http://www.amazon.com/ZAQ-Noor-Litemist-Aromatherapy-Essential/dp/B008RP6GGC
