Welcome to Gaia! :: View User's Journal | Gaia Journals

Are you taking advantage of the opportunities internet marketing offers? If your answer is no, it's time to invest some time in learning how to do this effectively. From reading this article, you can learn some basic information about Internet marketing, so that you can build your own marketing plan.

A site-wide link is one that appears on each page of a website. You can usually find these links at the bottom of the webpage. They often direct users to the site's homepage or to a page from which they can order products and services. For great results be sure to place site wide links organized as a menu with a small description on every page.

Meta tags play a very important role in having an effective website. Any person visiting your website cannot view meta tags which have been used. However, all search engines will read the tags and analyze them to decide what site content you have. Your first meta tags should describe your content as accurately as possible. Try not to over use meta tags, but do put alternative tags to good use. You have to do keyword research to find appropriate meta tags. Remember this for the most powerful marketing of your site.

more info

It is important to make effective use of the H tag. H tags, in the language of HTML, will label the importance of a block of text. The h1 tag indicates that the tagged text should appear in a bold, large font. Make use of the tag for the main title of the page. The h2 and h3 tags are used to show the subsection titles of your site. This will help your visitors to read your page more easily and the search engine spiders to find the important content on each page.

Always be looking for new online marketing techniques. Although using the classic methods is not a bad idea, you should expand your horizons and try new techniques. Internet culture is ever changing and fast-paced. It is impossible to predict when changes in trends will come. Although these new techniques may generate only a short-term fanfare, even temporary popularity can drive sales if you are properly poised to take advantage of it. If you stay informed of the latest popular videos, you will be ready when the opportunity opens up.

This article only contains a sampling of the techniques you can use with internet marketing. You should never stop finding new strategies and ways to effectively market your business - both on and off the Internet. Following these guidelines will give you a great place to start building your marketing campaign.