Google is one of the most important search engines in the world. You are in trouble if your site isn't optimized for yahoo! or Google. Without being optimized for these search engines, your site can never fully realize its potential. Implement the tips provided here to optimize your website and increase your users.
Break up long articles into shorter parts. Pages that are long don't do as well as the short ones within search engine results. Also, the majority of visitors will not spend the time necessary to read something that is extremely long.
http://www.youtube.com/watch?v=1R7CHHqaa5Q
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