In this day and age its often the way that new companies looking to minimise business start up costs turn to the internet in order to advertise their business and products. All very well, but neglecting to promote your company with a traditional printed brochure as well could effectively kill your business before you've had a chance to get going.
The truth is, one way of marketing can't replace the other one. Marketing online continues to evolve at a very brisk rate. The beauty of it is that it gives a direct response to your business. The company knows, at any given moment, what works and what doesn't by analysing the data. With&traditional marketing it's not as easy to track who read an ad in the morning newspaper or how many people read the mail piece that was sent to them.
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Direct Mail - Snail mail,” as it's commonly referred to, is one of the most commonly used mediums in offline marketing campaigns. Marketers can purchase mailing lists based on demographic data that include people most likely to purchase their products. For example, an online pet food store may order lists of people who purchase pet supplies or medicines online.
The best way to use this type of brochure is to use big headlines that promise great discounts or offers. Remember that with this type of brochure you need to pique the audience's interest so that he will pick up the brochure himself and actually read about it. This type of brochure needs a lot of planning and extreme focus on a target audience in order to be successful.
The first and most important weapon in your ebook marketing arsenal must be a web site containing a sales page for the ebook. This needs to be a page dedicated to information about your ebook only. It is even better if you set up a dedicated domain name and site for the ebook. Now that web hosting packages are available for just a few dollars a month, and you can get a package allowing unlimited sites in one package, I strongly recommend giving your ebook its very own site.
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