Rankwell
No matter what type of site you have or what type of internet business, you need visitors from your target audience. If you want this, you must go about search engine optimization for your site. When SEO is done correctly, you get that targeted traffic and they�ll also typically buy, too. If you aren�t sure how to go about SEO, then read on and you�ll learn what not to do so that you can increase your chances for success.
Your aim should be for the search engines to like you, you don�t want them to ban your site. That is why it�s necessary to understand what you shouldn�t do so that you can succeed. It�s important to read on for some common mistakes that people often make that kill their chances of getting the traffic they want.
Images and graphics can look great on any site, but if you have too many you risk damaging your SEO efforts. In fact, you could reduce your search engine rankings by having too many graphics and not enough content, which is what the search engines are looking for. Plain text on your pages might look boring, but it has a far greater effect on your results than text showing on images. Any text you have showing within images can't be read by the search engines, which means they can't use those words for SEO purposes. Of course, some graphics are a good idea, so be sure you enter your niche's keywords within the ALT tags for each image displayed. Your ALT tags enable search engines to read your keywords and figure out a ranking for your site that could help you.
If you don�t perform your keyword research correctly then your entire campaign will be worthless. Basically, with the wrong list of keywords, no matter how great you are ranking, you won�t make any money. Without targeted traffic you won�t make any sales. If you base your web pages on phrases that people aren�t searching for then your site will never be found by anyone. You have to learn to do keyword research correctly because without it the rest of your SEO efforts will not hold up. The key is to locate lower competition keywords and to build your content around them. Free keyword tools that can be accessed online are available to put together a list of keywords.
Never just turn your head to the guiding advice offered by the search engines.
This is why it�s necessary to memorize those guide lines so that you can avoid any mistakes that will get you banned from the searches. The search engines are always changing their criteria so make sure you�re always updated so that you avoid penalties. One example you can look at is Google, which changes the algorithm is uses all the time, and that�s why you must look at these changes whenever they occur so your site doesn�t lose its rank.
Above all, it�s important to stay away from excessive flash, but if you include images make sure you�re using ALT tags. If you can avoid committing the above blunders, you will avoid a ban and will get indexed higher than ever with the search engines.
warmpan8717 Community Member 
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