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Once the hard work of making a website is over, the hard work of submitting it to the search engines and having it show up in the results begins. Maybe you think you have to have a computer science degree to do it, but this article will show you some practical advice on how even you, can make your website stand out.




<img src="http://marketing4optimization.files.wordpress.com/2012/06/dentists-internet-marketing-001.png" />

Maintaining a healthy presence online means always keeping your website or forums up to date with current affairs. Even if your main selling point is not any sort of news angle, it is a good idea to show that you are constantly upgrading your site and put full attention into your business and customers.

If you want to get the best, most specific result possible, using a search engine, then use quotation marks. For example, if you want to know Andy Pettite's statistics in the final year of his career, type: &Andy Pettite& + &final year statistics.& This ensures that the engine doesn't pull up unnecessary results, like his statistics from the other years of his career.

Adding keywords to comment tags is believed to be a good practice. Spend your time focusing on your content, not your comment tags.

When making a page redirect use the 301 server redirect as opposed to 302 or meta refreshes. A 301 redirect is telling the search engines that this is a permanent change and that they should update their indexes to the new page. The other types are used frequently by spammers so stay away from them unless they are needed.

Before you do any extensive optimization on your web site, make sure that it shows up in a basic web search. Type the URL of your site into a search engine and check to see if it shows up in the results. It's also a good idea to search for your top products and services to see if they appear.

You can learn how to do your own SEO using the information located in this article. There are many resources that can teach you what you need to know about search engine optimization. There are plenty of websites to help you on your journey as well as some great books to read.

Getting a new website linked to by established, highly-ranked sites can significantly speed up the process of getting it indexed by http://worldmap.harvard.edu/maps/8524/info/ . This is important to search engine optimization schemes, because the initial indexing delay for new sites is extremely frustrating. The faster a site gets indexed, the sooner its webmaster can move forward with aggressive SEO strategies.

Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page's title should include some of your site's keywords to increase your ranking in the search engines.

A good way to help with search engine optimization is to switch from AP style to &SEO style& for all references in the body of your pages. The repetition of keywords and density play a role in where your page ends up on searches so veering away from the stringent rules of AP style will help increase views of your page.

For every market and searcher demographic, there are certain &negative& keywords that will deter an internet user from clicking on your link from a list of search results. Use your marketing resources and consumer insights to establish which keywords are considered offensive, irrelevant, or otherwise undesirable to your target market.

If your site includes video or sound files as part of the content, provide a text transcript. Not only do text transcripts increase accessibility for human users, they provide a way for the content in those files to be indexed by the search engine spiders. The search engine can only rank content it can view, and it can't watch that video.

Be careful how often you use ALT and TITLE attributes on a page. If you have 14 images and very little text, the ALT and TITLE tags, full of keywords can appear to be overused and an attempt to game the system. Try to balance out, how often you use them against how much copy is on the actual page.

You rarely get image links with sites that are optimized for various search engines. Image links only give the URL address for the linked file to be indexed by the search engine.

Google and other search engines work diligently to insure that search engine returns are as objective and relevant as possible. These companies don't react kindly to web page owners that try to circumvent objectiveness and relevancy in favor of drawing users to their site using shady Search Engine Optimization techniques.

As mentioned at the start of this article, it's very important that you do not allow your efforts to go to waste. Learning the proper optimization tactics for the search engines out there is how your site or business goes from a simple start-up to being a legitimate and popular brand online. Use the tips you've just read to your advantage in SEO.