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Realize that there are tons of methods for making sure that these messages take place. You have the control of this. But, you cannot control where it comes from. It is up to whether or not your fans and followers want to help you. This will be based upon your relationship with your fans and if they think that you are worth it.



Looking into social signals requires looking into social channels too. This is a new form of consideration for optimizing for search. But it's one you cannot ignore and it will only continue becoming something you won't be able to ignore. Your different channels are very much intertwined which means that each one is going to have at least a tiny affect on all of the others. You have to take that into account and see how you can quantify that effect. For instance, how can you include Twitter and Facebook into your marketing? There are lots of businesses that send Twitter traffic to their Facebook pages. You should be doing this too and if you aren't, at the very least, you need to be measuring and tracking what you are doing and how well you are doing it. If you are not sure if you truly understand your audience then you don't understand them and that needs to be corrected as soon as possible. This needs to be taken right now and all the way or you won't be able to get your message across. Because this is all about social media and SEO, you need to be able to reach out to them with good content. There are all sorts of things that you can do with social media including figuring out who the big influences on your market are. Once you know who they are, you can start getting involved with them, either through Twitter or Facebook. You can start being more active in really guiding the conversations within your market. You are going to get attention when you do this, but what you put out there should be equally topical and relevant.



Adding SEO to your site can be done in many ways. First, you can link your homepage to Facebook. That's just the beginning. You can then move on to adding plugins for things like Fan Box. It is imperative that you engage social media in some way. You might be doing this already with sites like Facebook. Utilize your social media accounts to brand your website. You could provide a lot of exposure for your domain name. Any way that you can socialize should be utilized to be the most advantageous. Not all that is optimized will be the same as what you use for SEO.



Don't get stressed out when it comes to social signals and Google. What has worked in the past with high quality content and site user satisfaction will still take you far. Just take advantage of social signals and you will be okay.