Amazon Prime Day deals, which the company touts will outnumber those it offers on Black Friday, may cause frustration for people who aren't glued in front of their computers today.
Analysts and retail experts have mixed reviews about Amazon's deals and those of its competitor Walmart, which launched a sale in response.
Amazon's one-day shopping event which launched at midnight PT overnight is a new promotion for Amazon Prime customers, who pay $99 a year for perks like free two-day shipping and streamed entertainment content. Students pay $49 a year. The company said it will have "thousands of lightning deals," with new ones as often as every 10 minutes, and seven "deals of the day."
Beginning July 15, just after midnight PT, Amazon Prime members can shop thousands of exclusive lightning deals with new deals added as often as every ten minutes throughout the day.
Walmart launched a rival sale today including more than 2,000 online exclusive "rollbacks." The discounted items will last 90 days and will include electronics, home, baby and toys. The company will also decrease its free shipping minimum order to $35 from $50.
One advantage that Walmart is pushing heavily is that it indeed a brick-and-mortar store with often faster availability.
"Again, an advantage the brick-and-mortar retailers have is same-day availability via buy-online/pick-up in-store, which Walmart is trumpeting very loudly on its website," noted Charles O'Shea, Moody's vice president.
Amazon advertised a variety of Kindles at "rock-bottom prices," O'Shea said, "potentially to entice Prime members to enter its content ecosystem."
One popular configuration was a black Fire HD 7 tablet was $114, or $60 off, that sold out, with more than 17 hours until the end of the promotion. O'Shea said it's difficult to https://itunes.apple.com/us/app/black-friday/id295358197?mt=8
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